Using Anthropic's Claude 3.5 Computer Use for SEO

Introduction - What is Computer-Use?

Anthropic’s new computer-use is an experimental feature that allows you to use Claude 3.5 Sonnet to interact with desktop environments to perform various tasks. This new computer-use feature allows Claude to simulate user interactions and automate tasks, so it can also assist in SEO (search engine optimization) analysis, making it a powerful tool for enhancing website performance.

New AI (artificial intelligence) tools like this have the potential to significantly enhance SEO and website performance through automation. The new computer-use feature is still experimental, but it could be used in the future to automate SEO tasks, simulate user interactions, and analyze competitor strategies.

• By leveraging these capabilities, Claude may help identify content gaps, optimize on-page elements, and improve overall user experience, leading to better search rankings!

• However, as this feature is very new and still in beta/experimental, its full potential for SEO remains to be explored.

In this blog we will be going through some examples of potential future use-cases for computer-use. You can test these examples right now, just keep in mind that this a very new feature and may not always work as expected. Regardless, it is pretty cool!

• Check out Anthropic’s Docs to learn more or their quick start guide on GitHub

• When referring to “Claude” in this blog, it will be in the context of using it within computer-use, not through the web portal or API.

Example 1: Competitor Content Analysis Automation

Overview

Competitor analysis involves researching and evaluating the SEO strategies of your competitors to understand what is helping them succeed. It includes identifying the keywords they rank for, examining their content strategy, and learning how they structure their content.

• Competitor analysis is crucial for SEO because it helps you identify gaps in your own strategy, discover opportunities, and make informed decisions to improve your website’s search engine ranking, especially for specific search terms.

Anthropic’s computer-use feature can automate this process by simulating user interactions and performing tasks such as keyword research, content analysis for a given website.

• Claude can generate detailed reports comparing your website to competitors, highlighting areas for improvement and offering actionable insights to enhance SEO performance.

• By automating this process, it can save significant time and provide a more comprehensive analysis than manual methods or web crawlers.

Example Scenario 1 - “portable cold tub”

Say, for example, you run a cold plunge company such as Kryo Health and Wellness and you notice that you do not appear in the search results when searching for: portable cold tub.

• Traditionally you would have to manually analyze the search results, gather your findings, and compare with your existing website/products pages.
• Or… hire an expensive marketing agency to perform the same tasks.

Using the new computer-use feature, you could instruct it to analyze the top-ranking pages for specific search terms:

You are an Seo expert. Your job is to navigate to google and search for the term: "portable cold tub" and perform a a competitor Seo analysis on the top 3 results (ignoring search ads and shopping-ads). You will analyze the content of these webpages and summarize your findings into a well strucutred report in markdown format. In the report, include the website url, product summary, top 3-5 keywords, and other interesting content related findings. 

View the sample report below:

# Portable Cold Plunge SEO Analysis

## Top 3 Organic Results

1. **Ice Nation Ice Bath Tub**
   - URL: amazon.ca
   - Keywords: ice bath, cold plunge tub, portable ice bath, athletes
   - Product Features: 100 gallon capacity, portable design, cold water therapy
   - Rating: 4.2/5 stars (111 ratings)
   - Price: $74.95 (6% off)

2. **Nurecover Pod**
   - URL: nurecover.com
   - Keywords: portable ice bath, cold water therapy, recovery, athletes
   - Key Features: Fast post-workout recovery, advanced cold therapy, includes Subzero Water Chiller

3. **Nordik Ice Bath**
   - URL: nordikrecovery.com
   - Keywords: inflatable cold plunge, portable ice bath, athletes
   - Features: Premium ice bath design, portable and inflatable

## Common Keywords Analysis
1. "portable ice bath" - High search intent, used in product titles and descriptions
2. "cold plunge tub" - Primary product category term
3. "cold water therapy" - Benefits-focused keyword
4. "athletes" - Target audience keyword
5. "recovery" - Benefit/use-case keyword

## SEO Insights
1. Product Category Structure:
   - Main category: Cold Therapy Equipment
   - Subcategory: Portable Ice Baths
   - Related: Recovery Tools, Athletic Equipment

2. Content Strategy Elements:
   - Focus on portability benefits
   - Emphasize athletic recovery
   - Include cold therapy health benefits
   - Target professional and amateur athletes
   - Price point comparisons

3. Technical SEO Notes:
   - Products typically have detailed specification pages
   - High-quality product images essential
   - User reviews heavily featured
   - Mobile optimization important for athletic audience

## Market Positioning
- Price Range: $75-1600
- Primary Target: Athletes and fitness enthusiasts
- Secondary Target: Recovery and wellness practitioners
- Competitive Differentiators: Portability, capacity, cooling technology

## Content Recommendations
1. Create detailed guides on cold therapy benefits
2. Develop comparison content between different models
3. Focus on athletic recovery case studies
4. Include setup and maintenance tutorials
5. Feature athlete testimonials and reviews

• As computer-use has access to a browser in its environment, it can click and navigate the web just like a real user. It continually takes screenshots, which are feed to the LLM (Large Language Model), aka Claude , to provide context and help make decisions.

Benefits

• As computer-use uses Claude 3.5 Sonnet, it can identify the keywords your competitors are using and the type of content they provide by autonomously navigating to their webpages based on the Google search results.
  • You could even instruct it to only search specific competitor pages and ignore results from Amazon, eBay, etc…
• With this information, you can manually determine what adjustments are needed to improve your ranking and visibility in search results… Or you can get Claude to help you again!!

By creating a new prompt such as:

Thank you for the report. Could you now navigate to to my product page: "https://thekryo.com/products/the-kryo-pod" and analyze the content in a similiar manner. Once completed, please compare and contrast with the previously created report. Create a new report titled: kryo_pod_seo_analysis.md (markdown format again) and include current findings, issues, detailed recommendations/steps, and examples. Be specific and thorough. 

Check out the Kryo Pod Seo Analysis report below:

# Kryo Pod SEO Analysis

## Summary
The Kryo Pod is positioned as a premium portable ice bath solution with a focus on wellness and recovery. While the product has strong fundamentals, there are several opportunities to optimize the listing for better search visibility and conversion.

## Current State Analysis

### Page Title
Current: "The Kryo Pod - Top Selling Portable Ice Bath In Canada"
- Includes key terms but could be optimized for better keyword targeting
- Length: 55 characters (good for SEO)

### Product Features
- Simple, minimalist presentation
- Price clearly displayed with discount ($164.99, Save 8%)
- 5-star rating with 19 reviews
- Basic product bundle options shown
- Free shipping highlighted

### Content Structure
- Limited product description
- Minimal technical specifications
- Strong visual content
- Basic navigation structure

## Comparison with Top Competitors

### Strengths vs. Competitors
1. Clean, professional design
2. Strong branding elements
3. Competitive pricing
4. Clear value proposition
5. High-quality product images

### Areas for Improvement
1. Limited keyword optimization
2. Minimal product description content
3. No detailed specifications section
4. Limited social proof compared to competitors
5. Fewer buying options/configurations

## Recommendations

### 1. Title Optimization
Current: "The Kryo Pod - Top Selling Portable Ice Bath In Canada"
Recommended: "Kryo Pod Portable Cold Plunge Bath | Professional Ice Bath for Athletes & Recovery"
- Includes more relevant keywords
- Better search intent matching
- Maintains branding while expanding reach

### 2. Product Description Enhancement
Add structured sections:

# Key Features
- Portable design for easy setup
- Professional-grade cold therapy
- [Specific capacity] gallon capacity
- Durable [material] construction
- Temperature retention technology

# Benefits
- Enhanced recovery
- Improved circulation
- Reduced inflammation
- Mental clarity
- Athletic performance


### 3. Technical Specifications
Add detailed section:

# Specifications
- Dimensions: [X] x [Y] x [Z]
- Weight: [Empty/Filled]
- Material: [Details]
- Temperature range: [Range]
- Setup time: [Time]
- Warranty: [Details]


### 4. Content Strategy Implementation

#### SEO Keywords to Target:
Primary:
- portable cold plunge
- ice bath tub
- cold therapy bath
- portable ice bath
- cold plunge pool

Secondary:
- athlete recovery bath
- cold water immersion
- portable cold therapy
- recovery ice bath
- home ice bath

#### Content Sections to Add:
1. "Why Choose Kryo Pod" section
2. "Cold Therapy Benefits" section
3. "Athlete Recovery Guide"
4. "Setup & Maintenance"
5. "Customer Success Stories"


## Example Content Updates

### Product Title

Kryo Pod Portable Cold Plunge Bath | Professional Ice Bath for Athletes & Recovery


### Product Description Opening

Transform your recovery routine with the Kryo Pod - Canada's premier portable cold plunge solution. Engineered for athletes and wellness enthusiasts, this professional-grade ice bath delivers the perfect cold therapy experience in the comfort of your home. With [X] gallons of capacity and advanced temperature retention technology, the Kryo Pod maintains optimal cold therapy conditions for enhanced recovery and performance.

• Now Claude can use the existing Competitor Content Analysis report, along with the web/product page you are trying to improve the ranking of and give actionable SEO insights!

• Computer-use is essentially doing the job of a marketing/content researcher and reporting it’s finding back to you.

• In the future this may be a cost effective solution to analyze competitors, especially for a small business or company.

Example 2: Technical SEO Audits

Overview

A technical SEO audit is a comprehensive evaluation of a website’s technical infrastructure, including elements like meta tags, alt text, site speed, mobile usability, and crawlability. The goal of a technical SEO audit is to identify and fix issues that may be hindering the website’s performance in regards to search engine results.

• By improving the technical foundation, the website can achieve better search visibility, faster load times, and an overall enhanced user experience.

• To learn more, check out our article on Technical Seo Audits here…

Claude’s computer-use feature can be used to perform technical SEO audits by automating the evaluation of various technical elements of your website.

• For example, you can ask it to analyze meta tags, titles, headings, schema markup, and page speed, identifying any issues that may be impacting your site’s technical SEO.

• By automating these tasks, Claude can save significant time and help you fix technical SEO issues without the help of a third party or service.

Example Scenario 2 - “Perform a Technical SEO Audit”

Lets again use Kryo Health and Wellness as an example. Lets assume they recently redesigned their website and are wanting to ensure it includes all the necessary technical seo elements.

Using the new computer-use feature, they could instruct it to analyze their new homepage:

You are a technical SEO expert. Your job is to navigate to "https://thekryo.com/" and perform a technical SEO analysis on the redesigned homepage. Use a combination of the page (via screenshots/visual), page source, and page inspection to complete your analysis. First create a summary of the page using the content to get an idea what this page is about.
Your analysis should include the title-tag, meta-description, headings (h1, h2, h3, h4, h5) content and structure, schema markup, and any other interesting page elements that may be hindering the SEO from a technical perspective. Your analysis is limited to this single page so do not make assumptions about other pages. Focus on optimizing this page to improve its search ranking.
Once the analsis is compelte create a report titled: "Kryo Homepage Technical SEO Audit" using markdown formatting. For each item include: current status, issues, effect on seo, details recommendations, and examples.

• Keep in mind that we can add more specific details or examples to this prompt based on website type (business, product, blog, etc…) to fine tune the technical SEO audit.

View the sample report output of this prompt below:

# Kryo Homepage Technical SEO Audit

## Page Overview
The Kryo homepage (https://thekryo.com/) is focused on promoting their cold water therapy product, specifically marketing "The World's Coldest Portable Plunge" at 1.5°C. The page serves as the main entry point for potential customers interested in cold plunge therapy and wellness solutions.

## Title Tag
**Current Status**: `Kryo Cold Water Therapy I The Worlds Coldest Portable Plunge (1.5°C) - Krÿo Health & Wellness`

**Issues**:
- Uses "I" as a separator instead of standard "|" or "-"
- Contains special character (ÿ) which might cause encoding issues
- Exceeds recommended length (current: 85 characters)

**Effect on SEO**: The title tag is one of the most important on-page SEO elements and directly impacts click-through rates from search results.

**Recommendations**:
- Use standard separator ("|" or "-")
- Remove special characters
- Shorten to focus on key terms
- Optimize for primary keyword

**Example**:

Kryo Cold Water Therapy | World's Coldest Portable Plunge (1.5°C)

## Meta Description
**Current Status**: `Explore the cold with Kryo! Premium portable ice baths that allow you to chill your way to change.`

**Issues**:
- Generic messaging
- Doesn't include specific product benefits
- Missing key differentiators (1.5°C temperature)
- Under-utilizes available character length

**Effect on SEO**: Meta descriptions influence click-through rates and help search engines understand page context.

**Recommendations**:
- Include unique selling proposition (1.5°C)
- Add clear call-to-action
- Optimize for character length
- Include primary keywords naturally

**Example**:

Experience the World's Coldest Portable Plunge at 1.5°C with Kryo's premium ice bath. Transform your recovery with our chemical-free cold water therapy solution. Shop now!

## Heading Structure
**Current Status**:
- H1: "Revolutionizing The Plunge Experience."
- H2: "Crystal Clean Water. No Chemicals Needed."
- No H3-H6 headings identified

**Issues**:
- H1 doesn't contain primary keywords
- Limited heading hierarchy
- Missing structured content sections
- Headings are marketing-focused rather than informational

**Effect on SEO**: Proper heading structure helps search engines understand content hierarchy and relevance.

**Recommendations**:
- Revise H1 to include primary keywords
- Implement clear heading hierarchy
- Add informational sections with relevant H2-H3 tags
- Include keywords naturally in headings

**Example Structure**:

H1: Kryo Cold Water Therapy | The World's Coldest Portable Plunge
H2: Experience Crystal Clean 1.5°C Cold Therapy
H3: Chemical-Free Premium Ice Bath
H2: Features & Benefits
H3: Temperature Control
H3: Portable Design
H2: Technical Specifications

## Schema Markup
**Current Status**:
- Basic Open Graph tags present
- Twitter Card markup implemented
- No Product schema detected
- No Organization schema detected

**Issues**:
- Missing structured data for product information
- Lack of pricing and availability schema
- No review or rating schema
- Limited social media optimization

**Effect on SEO**: Schema markup helps search engines understand page content and can enhance SERP displays.

**Recommendations**:
- Implement Product schema
- Add Organization schema
- Include pricing and availability information
- Add review/rating schema if applicable

**Example**:

{
  "@type": "Product",
  "name": "Kryo Cold Water Therapy Plunge",
  "description": "The World's Coldest Portable Plunge at 1.5°C",
  "brand": {
    "@type": "Brand",
    "name": "Kryo"
  },
  "offers": {
    "@type": "Offer",
    "availability": "https://schema.org/InStock"
  }
}

## Additional Technical Issues
**Current Status**:
1. Image Optimization
   - Large hero image without optimized alt text
   - Missing proper image compression
   
2. Mobile Optimization
   - Meta viewport tag present but needs optimization
   - No specific mobile-targeted content

3. Performance Elements
   - Multiple external font loading
   - Unoptimized CSS/JS loading
   - No apparent lazy loading implementation

**Recommendations**:
1. Image Optimization:
   - Implement descriptive alt text
   - Use next-gen image formats
   - Implement lazy loading
   
2. Mobile Optimization:
   - Ensure mobile-first design
   - Optimize touch targets
   - Implement responsive images

3. Performance:
   - Minimize render-blocking resources
   - Optimize CSS delivery
   - Implement resource hints

## Priority Actions
1. Revise title tag and meta description for optimal length and keyword usage
2. Implement comprehensive schema markup
3. Restructure heading hierarchy to include relevant keywords
4. Optimize images with proper alt text and compression
5. Add structured data for product information
6. Improve mobile optimization
7. Enhance page load performance

Benefits

Using Claude for technical SEO audits helps ensure that your website follows all the best practices for SEO. This allows you to automate checks on elements like:

• meta tags
• headings and structure
• schema markup

Claude can identify areas of improvement and provide actionable recommendations, making it easier to maintain a well-optimized site that meets current SEO standards.

The report may not be perfect right now, but in the future as this feature improves and gains more functionality it will better be able to help you improve your website SEO.

Example 3: User Testing Simulation

Overview

User testing is an essential part of optimizing website performance, as it provides direct insights into how real users interact with your site. There are many services and software products that recruit and pay users to test applications.

• This helps to gather crucial information about user-friendliness, usability, and potential areas for improvement.

• This feedback is invaluable for identifying pain points, improving user experience, and ultimately enhancing SEO by ensuring that visitors have a positive and intuitive experience on your website.

For example if a users struggle to find information, due to unclear navigation or missing service pricing, they may leave the site. This leads to high bounce rates, which can negatively impact SEO by signaling to search engines that the content is not meeting user needs. By understanding user behavior, you can address these issues, create a clear structure, and improve engagement.

Example Scenario 3 - “Test my website as user”

Lets again assume you run Kryo Health and Wellness and noticed in your Google Analytics portal that your “Average engagement time per active user” is very low, roughly 8 seconds. This means that people who come to your website are not staying for long - they are basically loading your page then leaving.

So you want to know if there are issues with your homepage or content that is causing this low engagement. You can create a prompt like so:

You are a normal person who is interested in cold plunges and are looking to potentially to buy one. Ensure you are very honest and detailed. 
You job is to navigate to "https://thekryo.com/" and view/scroll the entire page, just an interested person would. As you scroll, analyze the page content, keeping track of the negative and postive aspects of the page from a content perspective. Once you complete this "user simulation", create a report titled: "Kyro User Test" using markdown formatting. The report should include a detailed summary of what you thought the website was about, positives of the page, negatives of the page, potential improvements, a rating out of 100, and note whether you would buy a product from this company or not.

View the sample Kyro User Testing Report below:

# Kryo User Test

## Website Overview
The website promotes Kryo, a company that manufactures and sells portable cold plunge therapy solutions. Their main product is advertised as "The World's Coldest Portable Plunge (1.5°C)," which is a technologically advanced cold therapy system that can maintain very cold temperatures without the need for ice.

## Positives
1. Clean, Modern Design
   - Professional and sleek website layout
   - High-quality imagery and visual content
   - Clear navigation structure
   - Consistent branding throughout

2. Value Proposition
   - Immediately clear what the product is and its main benefit
   - Emphasizes the unique selling point (1.5°C without ice)
   - Highlights the "crystal clean water" aspect with no chemicals needed
   - Strong emotional appeal with "Revolutionizing The Plunge Experience"

3. Technical Information
   - Clear explanation of the technology (cooling, filtration, sanitation)
   - Specific temperature capabilities mentioned (34.7°F/1.5°C)
   - WiFi-enabled features showcased
   - Emphasis on the chemical-free approach

4. Product Range
   - Multiple options available (Plunge, Tub, Starter Kit)
   - Clear product differentiation
   - Financing options available ($73/mo mentioned)
   - Free shipping offer displayed prominently

5. Customer Trust Elements
   - Multiple payment options displayed
   - Clear access to support resources
   - Comprehensive footer with links to important policies
   - Professional social media presence

## Negatives
1. Pricing Transparency
   - Full prices not immediately visible
   - Heavy emphasis on monthly payments without clear total costs
   - Need to dig deeper to find complete pricing information

2. Pop-up Interruption
   - Black Friday Special pop-up appears frequently
   - Can be distracting from the main content
   - Persistent even after dismissal

3. Technical Details
   - Limited immediate access to detailed specifications
   - Could use more detailed information about maintenance requirements
   - Water capacity not immediately visible
   - Power consumption details not readily available

4. User Experience
   - Some repetitive content (monthly payment banner)
   - Navigation could be more intuitive for product comparisons
   - Limited immediate access to user reviews or testimonials

## Potential Improvements
1. Add a comprehensive comparison table of different models
2. Include more detailed technical specifications upfront
3. Make full pricing more transparent
4. Add more user testimonials and reviews on the main page
5. Include a maintenance and upkeep guide
6. Add more information about water management and filtering process
7. Include a clear ROI comparison versus traditional ice baths
8. Add a FAQ section on the main page
9. Improve the popup management system
10. Add more specific product dimension information

## Rating: 88/100
The website effectively communicates its premium product offering and maintains a professional appearance. The increase in rating from my previous assessment comes from discovering additional trust elements and customer support options in the footer, as well as the comprehensive payment options available.

## Would I Buy?
As someone interested in cold plunges, I would be seriously interested in purchasing this product, but I would want to:
1. Research the full pricing details
2. Read more user reviews
3. Understand the maintenance requirements
4. Compare it with traditional ice bath solutions
5. Verify the warranty details (which I noticed is available in the footer)

The technology and convenience factor are very appealing, particularly the:
- No-ice required system
- WiFi connectivity
- Clean water management
- Temperature control precision
- Portable nature of the product

The professional presentation, clear technological advantages, and comprehensive support structure make it a strong contender. The addition of free shipping and various payment options adds to the appeal. While the price point seems premium (based on the monthly payment amounts), the convenience and technology factors could justify the investment for someone serious about cold therapy.

The website has successfully convinced me that this is a premium, well-thought-out product, though I would want to make sure I understand the full cost of ownership before making a final decision.

Benefits

One of the key advantages of using computer-use for user testing is the ability to customize the user persona in the prompt to fit specific needs.

• This allows you to test a variety of scenarios with different types of users, such as frustrated users, beginners, or advanced users.

By simulating these different personas, you can gain insights into how various user types interact with your website, identify potential usability issues, and ensure that your website meets the needs of all users.

This is a great way to perform user testing if you have a limited audience or user-base for your website or application. It can help give you a starting to improve the user experience, without having to wait for users.

What is next?

Anthropic’s computer-use feature is still in beta/experimental, but these examples show how it can be used to improve SEO!

• Competitor Content Analysis, Technical Seo Audits, and User Testing are just a few of the ways you could utilize for SEO purposes.

SEO is always changing and with new AI tools, there will be new and improved way to optimize you website to give the best possible user experience and to get your message across.

We also recommend that you go experiment with computer-use and your own idea’s. Use this blog as a starting point and build on the idea’s and prompts used here!

• As previously mentioned, check out Anthropic’s Docs to learn more or their quick start guide on GitHub.

Additional Resources

• Anthropic News Release

• Google SEO Starter Guide