How to Use AI for SEO - Practical Examples

AI for SEO?

What is SEO

SEO (Search Engine Optimization) is essential for driving organic traffic and increasing your website’s visibility online. If you want your site to be easily discoverable through Google searches, building a strong SEO foundation is key. Technical elements like titles, meta-descriptions, headings, and structured data play a critical role in helping search engines understand your content. Optimizing these components significantly improves the chances of your website appearing in relevant search results.

What is AI

This is where AI/LLMs (Large Language Models), such as ChatGPT, Claude, and Gemini, come into play. These advanced tools are built on vast amount of data and can be guided to perform a wide range of tasks. When it comes to marketing and SEO, they are invaluable for brainstorming, troubleshooting, and learning. AI-powered tools can help you identify SEO gaps, craft optimized content, and stay ahead of the competition.

Not sure what Technical SEO is? You can easily ask an LLM’s to explain it to you.

Examples

In this blog we will go though 3 examples showing you how you can use LLM’s to help with you SEO tasks:

1. Example 1: Fine-Tuning Titles and Meta Descriptions
2. Example 2: Creating Headings and Organizing the Structure
3. Example 3: Creating Structured Data

We will use the term AI and LLM interchangeably in this article.

Example 1: Fine-Tuning Titles and Meta Descriptions

Why Titles and Meta Descriptions Matter

Titles and Meta Descriptions are crucial for driving traffic to your site.

• Titles: The title is the clickable headline that appears in search results. It tells both users and search engines what your page is about. A strong title grabs attention and encourages people to click. Each page on your website should have a unique title. Check out this Google Resource on Titles.

Example:

<title>
      Krýo Cold Water Therapy | The Worlds Coldest Portable Plunge (1.5°C) - Krýo Health & Wellness
 </title>

• Meta Descriptions: This is the short summary displayed below the title in search results. It gives users a quick idea of what they’ll find on the page, helping them decide whether or not to visit your site. It is recommended to keep these between 12-160 characters. Learn more from Google’s Meta-Description Guide.

Example:

<meta name="description" content="Explore the cold with Krýo! Premium portable ice baths that allow you to chill your way to change!">

Poorly written titles and meta descriptions—whether too generic, stuffed with keywords, or not matching what users are looking for—can confuse search engines, turn away potential visitors, and hurt your SEO rankings.

Tip

To see titles of your webpages in Google, you can use site:mywebsite.com (replace my website with your website URL). Example: site:thekryo.com

How AI Can Help

You can use AI to help you create and refine your title and meta-descriptions with pretty good results… as long as you include enough context (information about your page).

I always suggest you take some time and first write down a few idea’s for your titles and meta-descriptions. This is highly dependent on the page content and will take a bit of extra time, but it will help give the LLM and better understand of the intent for your webpage.

Steps

1. Input: Provide the AI with a page summary or your target keywords.

   • Also try to include some background about your page or product.
   • You can even use (ctrl + a) and copy your whole page as reference.

2. Output: Receive multiple options for titles and meta descriptions.

3. Evaluation: Review the generated suggestions, then refine and select the best ones for your needs.

Practical Example Prompt - Edit Existing Title

For this example we will edit the existing title for the homepage of Kryo. The current title is not bad but it repeats the company name and could be more clear.

• This example can be applied to meta-descriptions as well.

Prompt for AI:

You are an SEO expert. I need help updating the title for my homepage. Here is my current title: 

"<title> Krýo Cold Water Therapy | The Worlds Coldest Portable Plunge (1.5°C) - Krýo Health & Wellness </title>". 

This is the homepage for Kryo and we sell portable cold tubs. Here is the homepage content: "<copy and paste page content here"

• For this example we pasted in the page content to the prompt, as this gives the LLM more context to what exactly this page is about.

Example Output:

Here’s a more optimized and engaging homepage title for SEO purposes:

**"Krýo Cold Water Therapy | Portable Cold Plunge Tubs for Recovery (1.5°C) - Free Shipping"**

### Why this works:

1. **Targeted Keywords:** It includes "Krýo," "cold water therapy," and "portable cold plunge," which are likely high-value keywords for your audience.
2. **Highlight Key Benefit:** "1.5°C" emphasizes the unique selling point of being the coldest plunge available.
3. **Entices Action:** "Free Shipping" appeals to buyers looking for value.
4. **Short and Concise:** It's optimized to stay within the 50-60 character range for search engines, ensuring the full title appears in search results.

Would you like additional variations or help crafting meta descriptions?

• Now you can see the new title is much more clear, includes relevant keywords, and highlights the benefits of Kryo and its products.

• The best part is you can continue to refine this title by asking the LLM questions or providing more relevant page information.

Tip

Perform a google search to see what types of title the top results are using for a given search term. You can then add these along with a few examples titles created by you to the prompt. This will give the LLM more information to work with!

Example 2: Creating Headings and Organizing the Structure

Why Headings and Structure Matter

Headings and structure play a critical role in making your content easy to read, understand, and rank. You learn learn more from the Headings and titles resource from Google.

• Headings: These are HTML elements that make up the titles and subtitles (e.g., H1, H2, H3) used to divide your content into sections. They guide readers and search engines through the content, making it more accessible and easier to navigate.

• Structure: Headings should have a nested structure, where H2->H3->H4, for each section. A clear heading structure ensures readers can find the information they need, and it helps search engines understand the hierarchy of your content.

If your Headings are not well defined and structured, search engine crawlers will have a tough time understanding your webpage. A well-organized page with clear headings is more likely to rank higher in search results and keep visitors engaged.

How AI Can Help

AI tools can assist you in creating headings and structuring them:

• Content Outline: AI can generate outlines based on your topic and/or keywords, suggesting an optimal hierarchy for your headings.

• SEO-Friendly Suggestions: AI can recommend headings that align with search terms and improve SEO rankings.

• Clarity and Consistency: ensures your headings are relevant and concise while maintaining a logical flow.

Steps

1. Input: Provide a topic, target keywords, search terms, or a brief summary of your website/webpage to the AI.

2. Output: Receive a suggested outline with headings and subheadings.

3. Evaluation: Review and refine the suggestions to fit your style and content goals.

Practical Prompt Example - Creating a New Home Page

In this example we will once again using the Kryo homepage, except this time will be assuming it has not been created yet and we are looking to build it from scratch.

When starting from scratch it is important to remember that it will take you many iterations to create your page. LLMs are great tools, but you still need to use your judgement and expertise when it comes to your website. Use them as a complement, not as a replacement.

Optimization takes time and patience, your first idea may not always be your best!

Prompt for AI:

You are an SEO expert. Can you help me create a Heading (h1, h2, h3, etc..) outline for the homepage of my website: thekryo.com. The main purpose of our website is to sell portable cold tubs to consumer via our website.

Ensure the headings are clear, engaging, and well-organized for SEO.

Example Output:

Here’s an optimized **heading outline** for your website’s homepage, focused on selling portable cold tubs. It balances clarity, engagement, and SEO:

---

### **H1: Experience the Ultimate Recovery with Portable Cold Tubs from Kryo**

---

### **H2: Why Choose Kryo Portable Cold Tubs?**

#### **H3: Built for Convenience and Durability**

#### **H3: Achieve Faster Recovery and Enhanced Performance**

#### **H3: Backed by Science and Trusted by Athletes**

---

### **H2: Features That Set Kryo Apart**

#### **H3: Portable and Easy to Set Up**

#### **H3: Premium Materials for Maximum Insulation**

#### **H3: Designed for Comfort and Efficiency**

---

### **H2: How Kryo Works**

#### **H3: Simple Steps to Use Your Cold Tub**

#### **H3: The Benefits of Cold Therapy for Recovery**

---

### **H2: Hear From Our Satisfied Customers**

#### **H3: Real Stories of Recovery and Performance Boosts**

#### **H3: Why People Love Their Kryo Portable Cold Tub**

---

### **H2: Shop Kryo Portable Cold Tubs Today**

#### **H3: Explore Our Range of Cold Tubs**

#### **H3: Easy Checkout and Fast Delivery**

---

### **H2: FAQs About Kryo Portable Cold Tubs**

#### **H3: What’s Included in the Kryo Package?**

#### **H3: Is It Easy to Maintain?**

#### **H3: How Do I Choose the Right Cold Tub?**

---

### **H2: Start Your Recovery Journey with Kryo**

#### **H3: Transform Your Routine with Portable Cold Therapy**

#### **H3: Order Now and Feel the Difference**

---

This structure ensures a natural flow, addresses user questions, and integrates keywords like "portable cold tubs," "cold therapy," and "recovery," which are essential for SEO. Let me know if you'd like help expanding any section!

• This is a great starting point, I would recommend that you go through each Heading and decide:

  • Is this relevant to my webpage?
  • Are these the keywords my customers would search for?
  • How could improve this?

• Again, you can make changes and chat with the LLM, using it to ensure you are following SEO best practices and guidelines.

Tip:

Each page should have only one <h1> tag to clearly signal the main topic of the page to search engines. Choose an engaging and keyword-rich heading that captures the essence of the page.

Example 3: Creating Structured Data

Why Structured Data Is Helpful

Structured data is a standardized way of providing information about your website to search engines.

• Rich Results: Structured data enables enhanced search results, such as star ratings, product prices, and FAQs, making your listing stand out in SERPs (Search Engine Results Pages).

• Improved Visibility and CTR: By offering more information at a glance, structured data increases visibility and click-through rates (CTR), driving more traffic to your website.

Tip:

Google has many great resources to related to structured data.

- Introduction to structured data markup in Google Search

- Structured data markup that Google Search supports

- Rich Results Testing Tool

How AI Can Help

AI simplifies the process of creating structured data by:

• Automation: Generating JSON-LD or Microdata for products, articles, FAQs, and more.
• Accuracy: Ensuring proper syntax and relevance to your content, minimizing errors that could hinder rich results.

Tip

I always recommend you test your JSON code and webpage URL using the Rich results test, as it will flag critical and non-critical errors, specific to Google searches. This same information will also be available in your Google Search Console once the structured data has been added to your webpage.

Step-by-Step Example

1. Input: Provide the AI with details about your content or product (e.g., name, price, description).

2. Output: The AI generates ready-to-use structured data in the desired format (e.g., JSON-LD).

3. Integration: Copy and paste the structured data into your website’s code.

Practical Prompt Example - Structured Data for a Product

This prompt requires you supply some external information to get the best results. For this example I included the content of the product page for the Kryo Pod and the structured data guidelines for Product snippets.

Prompt for AI:

You are an SEO expert. Create structured data (JSON-LD format) for a product called 'The Krýo Pod 2.0'. Ensure it adheres to these guidelines from google:" paste guidelines from https://developers.google.com/search/docs/appearance/structured-data/product-snippet here "

Here are the details: "paste content from your page here (https://thekryo.com/products/the-kryo-pod)"

Example Output:

Here is the JSON-LD structured data for **The Krýo Pod 2.0** that adheres to Google's product snippet guidelines:

<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "Product",
  "name": "The Krýo Pod 2.0",
  "image": [
    "https://example.com/images/kryo-pod-front.jpg",
    "https://example.com/images/kryo-pod-side.jpg",
    "https://example.com/images/kryo-pod-detail.jpg"
  ],
  "description": "The Krýo Pod 2.0 is a jet-black, easy-to-set-up cold plunge pod designed for convenience, durability, and performance. It's perfect for cold water immersion therapy, offering faster recovery, better sleep, and enhanced mental resilience.",
  "brand": {
    "@type": "Brand",
    "name": "Krýo"
  },
  "sku": "KRYO2024",
  "mpn": "KRYO-POD-2",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "5.0",
    "reviewCount": "19"
  },
  "review": [
    {
      "@type": "Review",
      "author": {
        "@type": "Person",
        "name": "Gordie Billard"
      },
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": "5",
        "bestRating": "5"
      },
      "reviewBody": "Great product! I’m a beginner when it comes to cold plunging, but the quality of the Pod 2.0 seems to be great and I’ve been using it 3-4 times a week."
    },
    {
      "@type": "Review",
      "author": {
        "@type": "Person",
        "name": "Stacy"
      },
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": "5",
        "bestRating": "5"
      },
      "reviewBody": "Great product! Easy to set up and we use it often!"
    }
  ],
  "offers": {
    "@type": "Offer",
    "priceCurrency": "CAD",
    "price": "149.00",
    "priceValidUntil": "2024-12-31",
    "availability": "https://schema.org/InStock",
    "url": "https://example.com/product/the-kryo-pod-2-0"
  },
  "additionalProperty": [
    {
      "@type": "PropertyValue",
      "name": "Diameter",
      "value": "75cm"
    },
    {
      "@type": "PropertyValue",
      "name": "Height",
      "value": "75cm"
    },
    {
      "@type": "PropertyValue",
      "name": "Capacity",
      "value": "310 Liters"
    },
    {
      "@type": "PropertyValue",
      "name": "Weight (Empty)",
      "value": "3.5kg"
    },
    {
      "@type": "PropertyValue",
      "name": "Weight (Full)",
      "value": "320kg"
    },
    {
      "@type": "PropertyValue",
      "name": "Suitable Height",
      "value": "Up to 6'7\" (2m)"
    },
    {
      "@type": "PropertyValue",
      "name": "Insulation",
      "value": "5x Thermal Insulated TPE Layers"
    },
    {
      "@type": "PropertyValue",
      "name": "Material",
      "value": "Rip-Stop Polyester with UV-Resistant PVC Inner Lining"
    }
  ]
}
</script>

### Key Features Included:

1. **Product Name**: Reflects the exact title of the product.
2. **Images**: Placeholder URLs for product images (replace with actual URLs).
3. **Description**: Highlights key features and benefits.
4. **Brand**: Includes the brand name.
5. **SKU and MPN**: Unique identifiers for the product.
6. **Aggregate Rating**: Shows an average rating and total number of reviews.
7. **Individual Reviews**: Examples of user-generated reviews.
8. **Offer**: Details about pricing, availability, and a valid URL for the product.
9. **Additional Properties**: Specific details about the product's dimensions, capacity, and material.

### Next Steps:

- Replace image URLs (`https://example.com/...`) with actual hosted image URLs.
- Validate the structured data using [Google's Rich Results Test](https://search.google.com/test/rich-results) to ensure there are no errors.
- Deploy this structured data on the product page of your website.

• Here you can see the results of the rich text test for the structured data that was created by the LLM.

• Structured data is not necessarily hard to create, it is more tedious as you need to ensure you have not missed a required property.

• LLM’s do a great job creating this data as long as they are given the correct requirements and data.

Tip

When implementing structured data, ensure that each page on your website is focused on a single type of content. For example, a product page should use Product structured data to describe a specific product, while your homepage should use WebPage or Organization structured data to represent the overall website or business. Avoid adding Product structured data to your homepage if you already have a dedicated product page for that item.

This distinction is essential because structured data helps search engines understand the purpose of each page. Using conflicting or redundant types of structured data on the same page can dilute your SEO efforts and confuse search engines, potentially reducing your eligibility for rich results.

Conclusion

In this guide, we explored three practical ways to enhance SEO using AI:

1. Titles and Meta Descriptions: Craft compelling and optimized content that drives clicks and improves rankings.
2. Headings and Structure: Organize your content effectively for better readability and SEO performance.
3. Structured Data: Leverage rich results to stand out in search engine listings and boost click-through rates.

By incorporating AI into your SEO workflow, you can save time, improve accuracy, and achieve better results with less effort. These tools enable you to:

• Learn while doing…
• Brainstorm new idea’s.
• Automate repetitive tasks.

Short on time to handle SEO? Let us help! Our Starter Technical SEO Audit is an affordable solution that covers all the essential technical SEO elements, setting your website up for long-term organic growth. Build a strong foundation and start attracting more visitors today!

Thanks for reading!!